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  • Reflective Resources

Eat That Frog! by Brian Tracy Book suggestion

This book caught my eye because of the unusual title. Brian Tracy was inspired by Mark Twain's quote: “If the first thing you do in the morning is to eat the frog, then you can continue your day with the satisfaction of knowing that this is probably the worst thing that will happen to you all day”


To Eat that Frog, is a time management term that means to do your most difficult essential task first. It is about learning to prioritise. Your frog is your most crucial task—what you’re most likely to defer, yet can create the biggest impact on your outcomes. Every morning it suggests that you organize your tasks, and choose the biggest and worst tasks to to do first. By doing this you will eliminate the opportunity to push it back through out the day and not complete it as your energy levels dwindle. Eating that Frog with help you achieve all of your goals more efficiently and enable you to have better prioritization habits.


In the book, it shows you how to organize each day and remind yourself of what is most important to be able to complete critical tasks and accomplish them efficiently and effectively and protect yourself from what is least important.


Tracy explains 21 tips practical tips to help you stop procrastinating and get more done in less time based on 30 years of time-management study. This book is written for anyone who feels overwhelmed or wants to be more effective at planning, prioritising and achieving more results


If you prefer an animated summary with great graphics use the following link to apply the method of “Do the worst first” to your decision making (particularly in the workplace)


"If you want to change your future take action and take action now" - Brian Tracy

Stop Procrastinating: EAT THAT FROG! by Brian Tracy


Or listen to Brian Tracy in this video

Eat That Frog & The ABCDE Method


A - FROG - essential task – that will definitely have negative consequences if you don’t do it

B - TADPOLE a task you SHOULD do

C - Nice to do but no relevance to what you are trying to achieve

D - Delegate to others to free yourself up for things that only you can do

E - are things that you can eliminate altogether





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